Portfolio
Shiyu Serah
About Me
Shiyu Serah is a multifaceted professional, excelling as a branding consultant, art director, event organizer, and ardent art enthusiast. With nearly two decades of experience in graphic design and photography, she has played a crucial role in helping numerous F&B companies and businesses build and enhance their brand presence.
In 2023, Serah formed HummingDe Consultancy, an advertising and event company, where she leverages her extensive expertise to assist companies with exhibitions, advertising, and branding projects. Her innovative approach and strategic thinking have significantly contributed to HummingDe's success.
Serah Arttrie, established in 2018, is her brainchild and serves as a collaborative platform for artists. It provides a space for artists to share their work and conduct a variety of art workshops, fostering a vibrant and supportive art community.
An award-winning artist, Serah was honored as Artist of the Year at the Top 100 Talent Awards in 2021, among other accolades. Her diverse skills, unwavering dedication to art, and strategic acumen in branding make her a distinguished figure in the industry.
Awards
2022 - Malaysia Intellectual Property Elites 2022 Award
2021 - Most Inspiring JCI Rise Project 2021
2021 - Malaysia Book Of Record
(The Biggest 3D Perceptual Art Using Plastic Bottles)
2021 - Artist Of The Year
(Top 100 Talent Awards 2021 by Tourism Malaysia (MOTAC, FINAS & MFMPA)
2021 - JCI KL Most Outstanding Project Award 2021
2023 - HummingDe Consultancy
2023 - Serah Arttrie, Founder, Art Director
2016-2022 - Windsly Design, Founder, Art Director
Solo Art Exhibition
2022 - Harmony NFT Series, Beans Depot, Selangor, Malaysia
Conferences/ Guest Speaker
2023 - Guest Speaker, TusStar Malaysia Incubator
2022 - Guest Speaker, Alibaba Cloud, Malaysia
2022 - Guest Speaker, Asia Pacific University, Malaysia
2022 - Guest Speaker, Global Youth Summit, PWTC, Malaysia
2022 - Speaker, Beans Depot Cafe, Malaysia
Assessor
2019 - IHM College Final Year Students Assessments
2018 - IHM College Final Year Students Assessments
2017 - IHM College Final Year Students Assessments
Group Art Exhibition
2021 - “Stay Strong, Spread the Love”, Paradigm Mall PJ
2018 - Group Art Exhibition, Pasar Old Malaya Restaurant
2012 - Slow Down, Enjoy The Moment, Sungai Wang
Associations
2024 - PNM Malaysia
2021 - Junior Chamber International KL (JCIKL), Organiser Chairman (2021)
2016 - Business Network International (BNI), Secretary Treasurer (2016-2017)
Featured at
Portfolio
Tiny Art Gala
Corporate Identity
Client : FPC Foundation
Art Director : Shiyu Serah
Graphic Designer : Shiyu Serah
Portfolio
FPC Foundation
Corporate Identity
Client : FPC Foundation
Art Director : Shiyu Serah
Graphic Designer : Shiyu Serah
Malaysia - Vietnam
50th Anniversary
1973-2023
Corporate Identity
Client : Vietnam Embassy in Malaysia
Art Director : Shiyu Serah
Graphic Designers : Shiyu Serah, Daniel Ng
Featured at : MalaysiaKini, The Star, New Straits Times, Bernama
Crown Prince of Selangor Portrait
Tengku Amir Shah
Client : Selangor Football Club
Artist : Shiyu Serah
Featured at : MBPJ FB Page
Subject : Deliver the portrait at the Selangor Football Cup Final 2023 at
Subang stadium
Malaysia - Vietnam
Friendship Association
Corporate Identity
Client : MVFA
Art Director : Shiyu Serah
Graphic Designers : Shiyu Serah, Daniel Ng
Featured at : MalaysiaKini, The Star, New Straits Times, Bernama
Joo Comfort
Corporate Identity
Client : Joo Comfort
Art Director : Shiyu Serah
Graphic Designers : Shiyu Serah,
Subject : Elegant collection of sleepwear that combines comfort and style for a restful night’s sleep.
Samudra Yacht
Logo/ Characters Design
Client : Samudra Yacht
Art Director : Shiyu Serah
Graphic Designers : Daniel Ng, Lip Wei
Subject : Design 600 NFTs for Samudra yacht project.
Former Prime Minister VVIP Painting
Digital Painting
Client : Dato' Sri Ismail Sabri bin Yaakob
Artist : Shiyu Serah
Medium : Ipad drawing, digital art
Subject : Created and delivered the 'Satu Malaysia' painting to Dato' Sri Ismail Sabri bin Yaakob as a VVIP gift.
Shiyu Serah NFT Series
Artist : Shiyu Serah
Medium : Watercolour, animation
Subject : Shiyu Serah NFT collection, comprising a total of 30 art pieces, achieved a remarkable feat by selling out half within just one month.
Shangri-la Hotel Jewelry Marketing
Client : Angie Jewels & Co.
Artist : Shiyu Serah
Medium : acrylic painting, canvas, jewelry
Featured at : MalaysiaKini, Nokemen, Business in Asia
Subject : Collaborating with Angie Jewels & Co. for a Branding Fusion: Art and jewelry
come together in a mesmerizing marketing video
Arissto Coffee Art Marketing
Brewing Masterpieces
Client : Arissto Coffee
Artist : Shiyu Serah
Medium : Coffee, art paper
Featured at : Arissto official website
Subject : Creating a captivating Arissto Coffee marketing video for social media,
showcasing the WOW factor by using Arissto coffee to craft a mesmerizing painting.
Lipstick Cover Marketing
Unveiling Beauty, One Shade
at a Time
Client : Bellinese
Artist : Shiyu Serah
Medium : Lipstick, art paper
Featured at : Bellinese official social media
Subject : Creating a brand cover painting using 6 different lipstick colours.
Submarine Scorpene II Restaurant
Corporate Identity
Client : Submarine Scorpene II
Art Director : Shiyu Serah
Graphic Designer : Shiyu Serah
Subject : Corporate identity for Submarine Scorpene II restaurant
Wokit Advertising
Food Poster
Client : Wokit Restaurant
Artist : Shiyu Serah
Medium : Food ingredient and art paper
Featured at : Wokit official social media and website
Headline: Taste the freshness at Wokit!
Subject : Using Wokit's fresh ingredients to create a food poster for advertising purposes.
World Belly Goddess Festival & Sophia Kong Bellydance
Corporate Identity and Poster Design
Client : World Belly Goddess Festival & Sophia Kong Bellydance
Graphic Designer : Shiyu Serah
Featured at : Sophic Kong social media
Subject : Corporate identity and poster design for the bellydance performance and competition
HongLeong Bank
Brochure design
Client : HongLeong Bank
Graphic Designer : Shiyu Serah
Subject : Brochure design for Hong Leong Bank
PNM Malaysia
Redesign Corporate Identity
Client : PNM Malaysia
Redesign Logo : Shiyu Serah
Subject : Redesign logo and rebrand PNM Malaysia
Logo Design
Clientele
The Making of NFTs Watercolour Painting
Malaysia Book of Record - The Biggest 3D Perceptual Art Using Plastic Bottles
Jewelry art making
Featured Articles
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Email
serahsiew11@gmail.com
